🎯 Mission, vision, values
Your mission is at the core of your company. It’s why you do what you do, and is best recapped in a short, memorable statement.
- Introduce your product and give a brief description what it is and what it can do for the customer
The big “Why?”(your mission statement) — state your reason for selling your product or service, your common company goal, and how you go about reaching this goal as a team
Make your reader a part of the company story. Show them why your goal is something they should care about too, and that they can benefit from choosing you.
- What do you want your company to look like in the next year? In the long term?
- How do your unique company values contribute to making your part of the world a better place?
- How can the reader become part of your vision?
Company values (also called corporate values or core values) are the set of guiding principles and fundamental beliefs that help a group of people function together as a team and work toward a common business goal. These values are often related to business relationships, customer relationships, and company growth.
Keep your story short and sweet. It should take no longer than 2 minutes to read, and by the end your audience should have a clear idea of how you came to be, what you sell, and why you sell it.